Gorilla Gear G-Tac Air
“GTAC Safety Harness Product Launch” integrated packaging, advertising and merchandising campaign.When it comes to hunting, the only thing on your mind is how you can safely take your shot. That’s why we positioned this innovative new product as the first harness designed to give you the freedom to hunt. Packaging created a choice of harnesses for all hunters and tells a compelling story. Supporting advertising, merchandising and trade shows used the voice of the hunter to tell the story.