“Transformations Brand Product Launch” integrated packaging, photography, videos and core branding for Rustoleum. We were brought in to help create a paint coverage calculator. Seeing how simply we could tell that story gave us the opportunity to launch this multi-million product line and create the core story of the brand. By owning the “transformation” of each do-it-yourself project, we could make it simple to transform every surface in your home. By creating everything from the language and visual vocabulary, the how-to videos, the packaging, and even style guides we delivered everything the brand needed for their most successful product launch to date.